Planograms maximise the selling potential of your entire shelf space. There is also the case for the implementation of a localised assortment plan since with it, you can improve your in-store experiences, satisfy your consumer’s needs, and provide the right product at the right place at the right time. The amount of space or facings a product is allocated has a significant impact on the sales of your products. Planograms can also serve as a reference when trying to analyze retail performance to identify one of the potential culprits in lower sales. Benefits of cloud-based planograms: 1. There are numerous benefits of planograms. Do You Need Planograms to Do Floor Planning? The DotActiv team comprises of multiple category management experts, all lending their years of retail experience and knowledge to create well-researched and in-depth articles that inform readers of DotActiv’s retail blog. Better balance between consumer demand and shelf inventory (, A shelf layout that stimulates purchasing behavior (, A consistent image and marketing message (, More efficient use of staff during shelf-resets (, More influence on the assortment and space allocation (, Quick and simple "reality-check" when developing new product packaging (, Increased success with product-introductions (, Improved relationship with trading partners (, Better insights in the performance of the competition (. Both your store consistency and retailer brand awareness will be improved. Advantages of using a planogram in retail Planograms are a very useful tool for trade marketing, since they provide multiple benefits. On the other hand, when this principle is not fully leveraged, the cost to you as a retailer is significant since it affects everything from your sales to out of stocks. In doing so, you’re able to please your customers and understand which products are performing and which are not. The purpose of a planogram is to increase sales by ensuring that the most popular and profitable products are given the right amount of facings and allocations. We’re here to help. The short-term and long-term benefits of planogramming can be categorised into three main areas: Increase of Product Sales The planograms help the retailer to arrange the products in the best possible way for the customers to pick up almost everything. Make sure that you don't notice any discrepancy. With GoPlanogram, one user or hundreds can quickly and easily design profitable displays. Planograms provide specific guidelines for employees to keep on top of restocking and merchandising organization tasks. A sure fire way of ensuring this happens is through the use of the right data. In simple terms, they dictate the what, where and, the how many of products on the shop floor. It will allow you to: Key Features and Benefits Planogram Purpose Product placement and improved sales are just two very basic reasons a retailer should be implementing planograms in their shops. BENEFITS OF PLANOGRAMMING Our customers have reported great successes with Shelf Logic in many areas. In order to design a meaningful planogram, you first need a rock solid assortment planning strategy. Attempt to create a data-less planogram and you’re essentially wasting your time and money. Assortment Planning, when done correctly, is done using specialised software which is connected to your planogram efforts. It’s also a model or diagram that indicates the placement of retail products on shelves as well as the number of facings each product should be allocated. After the design and implementation cycle of your first planogram, your next re-designed rollout should be based on your previous results. Planogram acts as an effective tool in the same direction. 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