The higher-ups in the organization set the manager's strategic goals; the general manager responsibilities center on meeting those goals. Typically, the general manager oversees the daily operations of a department or a stand-alone store in a retail chain. LinkedIn describes the general manager's role as similar to a CEO's but with a much smaller domain. In the end, the line between key accounts and sales often ends up blurry, at best, account managers fail to become the strategic partners they aim to be, and key accounts continue to churn. Salary Range. This is the second highest department in the sales department hierarchy. Executive vs Manager Manger and executive are words that are very commonplace and most of us feel we know what they mean. Inside Sales Manager– Not to be cute, but a Manager does just that… they manage.They manage people, they manage metrics, and they manage processes. A: A sales executive and a sales manager are both senior members of the sales department. A manager is the person who is responsible for the activities of a group of employees in an organization. Primarily, a sales manager is more in charge of the day-to-day management of the sales staff. A general manager is expected to improve efficiency and increase profits while managing the overall operations of a company or division. o Analyzes local market conditions, the demographic situation and the history of previous sales. The average annual earnings of general managers are approximately $150,000 to $200,000. sales marketing (financing and insurance). A manager of a department is in general responsible for the performance of the employees under him and is answerable to the top management for the output from his department. While you may have some goal and strategy setting duties, this job is typically more focused inward. However, there are significant differences besides just rank. General Manager – Sales; Zonal Sales Department. These professionals are head at the zonal level and handle the teams underneath them. Those interested in a career as a general manager might also be interested in sales management, where the focus is on the management of sales for an organization. What is the difference between Executive and Manager? General sales managers can progress to the dealership management with the right experience. So, at the dealership, usually you will have junior sales staff "working the lot", senior sales staff in the office helping negotiate and close sales, and the General Manager overviewing the entire operation. They take the overall goals and rough plan delivered by the executive team and drive results. Some of the titles may even be interchangeable depending on the size and structure of your company. Two of the more specific sales personnel are the Internet Manager and the Fleet Manager. 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